![\"Email](\"https:\/\/isquaredemo.com\/MLT\/threegraceslegal\/wp-content\/uploads\/2025\/10\/email.jpg\" "\\"Email")
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The ePrivacy Regulation (PECR) is set to particularise GDPR for electronic communications and is focused only on electronics \u2014 devices, processing techniques, storage, browsers etc.<\/p>\n
It is the successor to the current ePrivacy Directive, known as the \u2018Cookie Law\u2019 because it has governed the statement frequently seen on Europe-based sites that declares users agree to the use of cookies if they agree to use the site.<\/p>\n
According to the e-Privacy rules of email marketing (Reg.22), marketing emails & texts should not be sent to individuals without specific consent, although there are limited exceptions for existing customers.\u00a0<\/p>\n
Customers that have bought from you in the past can be marketed to for the same or similar products. This is by soft opt-in. However, they must be given, and continued to be given, a simple way to opt- out. This should be provided in EVERY message they are sent.<\/p>\n
Under GDPR, consent must be freely and positively given. Therefore, a customer who purchases a product from you who does not opt-in to future mailings cannot be marketed to by you. PECR will be changing to come into line with GDPR.<\/p>\n
Basically, where the basis of processing data is consent, then your customers must \u2018re-consent\u2019 before you are able to continue marketing.<\/p>\n